Who we are

marai is a boutique advisory firm specializing in AI Cost Intelligence, helping organizations bring financial discipline to AI investments. Built on a foundation of Cloud Economics and FinOps expertise, we help finance and technology leaders understand AI spending, improve cost transparency, establish governance, optimize AI consumption, and maximize business value.

AI is transforming the way organizations build products, serve customers, and operate their businesses. While AI capabilities are advancing rapidly, financial governance has struggled to keep pace.

We've seen this before. In the early days of cloud computing, organizations rapidly adopted new technologies, often without the visibility, governance, and financial controls needed to manage consumption effectively. AI is following a similar path, but with new consumption models, token based pricing, and economic dynamics that traditional cloud governance was never designed to address.

At marai, we believe organizations need the same financial discipline for AI that FinOps brought to the cloud, adapted to the unique economics of AI. Our approach combines proven financial governance principles with emerging disciplines such as AI Cost Intelligence and Token Economics, helping organizations confidently scale AI while maintaining financial control.

Whether you're exploring AI for the first time or managing enterprise scale AI investments, our goal is simple: to help you make smarter AI investment decisions with clarity, confidence, and measurable business outcomes.